College of Business invited Mr. Ahmed Dahduli to be part of CoB’s Executive Lecture Series. Mr. Ahmed is the Chief Marketing & Communications Officer in Saudi Credit Bureau – (SIMAH).

The lecture titled “Ready for Media?” was presented to the audience and College of Business students. It took place on Wednesday, November 9, 2022, in the Lecture Theatre (F) from 12:00 to 1:00 PM.

Mr. Ahmed started the lecture by mentioning that the Media is a double-edged sword. He gave an example of the drone attach on Aramco. Aramco dealt with the situation with a complete transparency. They called for the media and stated exactly what happened to them. This step was necessary to avoid any kind of rumor or overstatement from any other part.

Then he discussed the media landscape and the effect of technology on the media.  Media can be the perfect place to share your story before someone else does. After the lecture he met with many business students to answer their questions and provide them with links to more information.

The lecture is part of College of Business Executive Lecture Series. It provides Alfaisal University students and guests from the business community the opportunity to learn from some of the country’s leading executives and leaders as they talk about their experiences.  College of Business sponsors the weekly Executive Lecture Series to bridge the gap between the world of leadership and business education.