On the 28th of November, Dermatology Interest Group (DIG), a part of the Medical Student Association, conducted a Skincare Awareness activation at the Alfaisal University campus. The event was joined by 11 sponsors, including renowned skincare brands Shiseido, Vichy, La-Roche Posay, CeraVe, QV, and others alongside skin-friendly food & beverage providers.
Our skin is the largest organ on the human body, so it is imperative to learn the correct way to look after it. This campaign aimed to promote healthy skincare practices, addressing a growing interest in skincare and demand for accurate skincare information. The Dermatology Interest Group hoped to educate on the importance of personalized skincare- understanding how each individual has their own skincare needs and why what works for others may not necessarily work for them. This is particularly important in the information age, with the rise in influencer marketing. Students raised awareness on a range of topics supporting healthy skincare habits with the help of games and presentations. They covered areas such as how to identify different skin types, what constitutes a good routine, when to use certain skincare products and how to use sunscreen effectively, among others. Board-certified dermatologist Dr. Lama Altawil offered her time to provide one-on-one consultation and detailed skincare information at the event.
The campaign was very well-received, proving the interest for evidence-based skincare information amongst the community.
